No, it’s better to be great on 2-3 relevant platforms than mediocre on many. Focus on the platforms where your target audience is most active and where you can maintain a strong presence. Start with one or two platforms, master them and then expand if you can. Knowing your social media audience is key to measuring engagement rates.

What’s New About Social Media Marketing In 2025?

Approximately 8.5 billion searches are done on Google daily, which presents a lot of opportunities for businesses that want to promote their product and services. Ranking high on Google is key to driving more traffic to your website. With the tool, you get advanced social listening features so that you can monitor your brand mentions and sentiment across a number of online platforms and publications. Audience demographics tell you details about who your followers are. Things like their basic makeup—gender identity, age, location—and some of their online behavior—like the time frames they’re online—can be found within your social media analytics. If you’re tracking your likes, you may simply want to keep a counter going to watch these engagement metrics grow.

A YouTube video may cost you $5,000 to make, and an Instagram post may cost $350. However, if your audience responds similarly on both platforms, you should prioritize Instagram. Unlike simple monitoring (where you just see who tagged you), social listening tracks and analyzes everything people say about your brand, industry, competitors, and, yes, even those niche memes.

Community engagement involves building relationships with followers through meaningful interactions such as responding to comments, hosting Q&A sessions, or running polls. By fostering a sense of community around their brand, businesses can create loyal customers who advocate for their products or services. Regularly sharing content helps to build brand awareness and keeps your business fresh in the minds of your followers. Maintain a consistent posting schedule to keep your audience engaged. Müller et al. (2013) investigated social media use in the German automotive market.

Egyptian Magic signed up for LYFE Marketing’s social media marketing services so that we could manage their social media content and ads and promote audience growth for each of their platforms. The biggest benefit of marketing on LinkedIn is its corporate and B2B nature. Our social media marketing services team will identify the right companies or individuals with specific positions for you to connect with. We’ll then create high-value content for your page and share it with them.

On the same day, LinkedIn promoted a Twitter thread aimed at aspiring filmmakers. Threads are a Twitter-specific tool aimed at sectioning off long thoughts, while the Facebook post gives LinkedIn more clicks from their Facebook followers. When diversifying content, make sure they all relate back to your company’s goals and mission.

Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices. With our social media marketing services, you will be assigned a dedicated social media account manager to audit your accounts, develop your strategy and execute it. This person will research everything there is to know about your business, target market and competitors and will be your primary contact. When you sign up for our social media marketing services, everything is run by you first. We mutually agree on social media strategy and you can approve all deliverables. You can work with us in a seamless manner that requires very little effort from your side.

That inspiration saves time and helps find a new way to say the same thing,” Peiffer notes. However, when it comes to cyclical content, constantly creating awesome content can be taxing—a challenge all brands face. AI in social media can help overcome this block and even enhance creativity. Since My Reports are also highly customizable, it’s easy for social media managers to pull the exact KPIs leadership teams and stakeholders are interested in and reveal the impact of social on the brand and business.

The review also revealed the prominent role of audience-, brand-, comparative-, content-, influencer-, social-, and technology-related factors in influencing how consumers react to social media influencer marketing. Creating engaging content is one of the key components of a successful social media marketing strategy. This includes writing compelling blog posts, creating visually appealing images and videos, and sharing informative and entertaining content that resonates with the target audience.

Create Value For Your Audience

Twitter, rebranded as X in 2023, was one of the earliest players in the social media game (and the very first channel Buffer supported!). Tuesdays as the top-performing day for engagement and are the best days to post on TikTok. Our dedicated experts research and test SMB solutions so you can make smart, confident decisions. With business.com+, members get dedicated support, exclusive deals and expert advice.

Think of it as eavesdropping on the entire internet, but ethically. A social media audit reviews key metrics to show what’s working — and what’s not — in your current strategy. Audits come in all shapes and sizes, but this one should be as comprehensive as possible. Think of this as your roadmap—one you can revisit anytime, whether you’re building a strategy from scratch or just need a quick refresh.

Based on your data, you can better assess whether your KPIs truly ladder up to your overarching company goals or whether they need to change. By now you should have a big-picture understanding of your social media strategy. However, it’s important to adapt your strategy throughout the year.

Social media strategy is one part of an overall marketing strategy aimed at attracting and keeping customers . A social strategy will focus on tactics for achieving this on platforms like Instagram, TikTok, or Facebook. Trying to make the most of these platforms without any plan is like yelling in an already crowded, noisy room. Social media needs to have its own strategy within your broader marketing goals—one that’s specific to the needs of the audience there and what the platform(s) can do for your business. Evergreen content stays relevant over time, driving consistent traffic and engagement.

Targeted Advertisement

The platform’s suite of advertising tools is quite versatile, as well, including options like Sponsored Content and Display Ads. Formerly known as Twitter, X is perfect for sharing news, providing updates, and engaging in conversation. Just having a few of them go viral can help you quickly build your following and engage with more prospective customers. Create high-quality and engaging pieces of content that add value to your audience. Videos, particularly clips under 60 seconds, are the most engaging, so make them a foundational part of your content strategy.

Identify creators who align with your brand and consider how they can help you craft stand-out content for your audience. The quippy, casual tone that makes Discord’s X presence beloved by casual users and moderators alike is a great example. Hashtags can be used to get your attention and encourage people to share their photos interacting with your brand.

Index data shows around three-quarters of marketing leaders already say organic and paid social marketing are top priorities for the organization. But consumers care about creators’ qualifications, so choose wisely. The two most important qualifications of content creators working with brands is their experience with the product/service and their authenticity.

If you buy an ad in a magazine or on TV, you have some idea of what kind of audience you’re reaching based on the content — fashion lovers are picking up Vogue, foodies are tuning into Masterchef Junior, et cetera. It’s a win for the superfan and a win for the social media manager looking to add some quality content to the schedule. Encourage customers to share their experiences and content related to your brand, advocating the use of a branded hashtag (#myLevis, #dogStyle, whatever!). Your feed isn’t the only place you can have a presence on social media. Wise brands keep an eye on their competitors’ social media activities to learn from their successes and mistakes.

You need to come back to it frequently to remember your goals and tweak them as your needs change. Use social media insights to better understand your audience and their preferences. Metrics can inform your content ideas and help you double down on what’s working. As you’re ramping up your content production, you’ll likely spend the majority of the days creating content — and those days also might weigh more heavily on you. And when those social media post ideas pop in randomly while cooking dinner, store them in Buffer’s Create space. You can build a library of your content ideas and jot them down as they come to you without missing a beat.

This seven-step guide from Sprout Social walks you through the entire process of creating and executing a social media marketing strategy that fits your brand perfectly. As the social space matures, brands continue to realize that it has a real and measurable impact on a business’ bottom line. Social media can no longer live in a silo – it must work in tandem with the rest of your business strategy. Your digital marketing strategy must be holistic, which means you’ll need to integrate SMM into your overall planning processes.

Watch the video below to discover how it can supercharge your social media content creation. While platforms like Facebook might suggest 1-2 posts per day for optimal engagement, Instagram’s feed might thrive with 3-7 posts per week. What are the most common social media marketing mistakes a ton of marketers make?

If you have an existing business that’s never, ever been on social media — we’re amazed. What’s more likely is that you ปั้มไลค์ have some type of social media presence. Maybe you’re active on one channel, but have let the others fall silent.